PRESENT SITUATION AND STRATAGIES AND COUNTERMEASURES OF EXPORT TRADE OF FRESH AND LIVE AGRICULTURAL PRODUCTS IN DONG-GUAN CITY

In this article the situation of continuous development and the severely marketing challenges of the export trade of fresh and live agricultrual products in Dong-Guan city,Guang-Dong province have been comprehensively analyed. According to the international environment and the local condition and the relationship between favorable and unfavorable circumstances, the necessity and possibility of the development strategies of fresh and live agricultural products are testified. In order to reach the target of developing Hong Kong-Macao market aad other foreign market,eight concrete measures have been put for ward.