Analysis and Design of a Novel Enterprise Marketing Decision Support System

According to practical needs, a novel enterprise marketing decision support system (DSS) is devised by using the Internet/Intranet technology The paper mainly discusses the design and realizations of man machine interface, data base subsystem and model base subsystem of enterprise marketing DSS based on Intranet mode The design approach of this system is generally applicable to a certain extent, and is valuable reference for other DSS designs of government organs, universities or scientific research institutions