新型的企业营销决策支持系统的分析与设计

    Analysis and Design of a Novel Enterprise Marketing Decision Support System

    • 摘要: 从广东某企业实际需要出发,应用因特网技术构筑新型企业营销决策支持系统(MDSS),文中着重讨论了基于Intenrnet MDSS网络模型的构建,人机交互接口,数据库系统和模型库系统的设计与实现,本系统设计思想具有一定的通用性,对政府部门,大学或科研单位的DSS设计都有一定的参考价值。

       

      Abstract: According to practical needs, a novel enterprise marketing decision support system (DSS) is devised by using the Internet/Intranet technology The paper mainly discusses the design and realizations of man machine interface, data base subsystem and model base subsystem of enterprise marketing DSS based on Intranet mode The design approach of this system is generally applicable to a certain extent, and is valuable reference for other DSS designs of government organs, universities or scientific research institutions

       

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